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AdLift Marketing holds Rs 9.02 crore unutilized from funds earmarked for acquisitions
12-Nov-2026, 08:30

A monitoring agency report from Brickwork Ratings India Private Limited, covering the period up to September 30, 2026, reveals significant unutilized funds raised by AdLift Marketing Private Limited. Of the funds allocated for acquisitions, a video content production hub, incremental working capital, and inorganic growth, Rs 9.02 crore, Rs 10.58 crore, Rs 6.57 crore, and Rs 4.63 crore, respectively, remain unutilized. While Rs 1.56 crore of the Rs 3.34 crore allocated for issue expenses has been used, the majority of the raised capital is currently held in a Kotak Mahindra Bank account. The report, verified by JMMK & CO., Chartered Accountants, notes delays in implementing key objectives, with completion anticipated by the end of fiscal year 2027-28, and highlights the need for the company to provide a timeline for deploying the unutilized funds.