Back
Corporate News
LT Foods appoints chef Ranveer Brar, launches marketing campaign for DAAWAT® Delight rice
04-Aug-2026, 12:02
LT Foods Ltd. announced the onboarding of celebrity chef Ranveer Brar as brand ambassador and launched a new marketing campaign for its DAAWAT® Delight Basmati rice, featuring a film highlighting the rice's "Superior Flavour Absorption" technology. The campaign, conceptualized by BBDO India, will be rolled out across television, digital, and social media platforms, as LT Foods seeks to strengthen its position in the premium basmati category and reported a consolidated revenue of Rs 11,023 crore as of fiscal year 2026.
LT Foods Ltd. announced the onboarding of celebrity chef Ranveer Brar as brand ambassador and launched a new marketing campaign for its DAAWAT® Delight Basmati rice, featuring a film highlighting the rice's "Superior Flavour Absorption" technology. The campaign, conceptualized by BBDO India, will be rolled out across television, digital, and social media platforms, as LT Foods seeks to strengthen its position in the premium basmati category and reported a consolidated revenue of Rs 11,023 crore as of fiscal year 2026.